Many authors know how to do this too, being writers and all, but if youre not savvy when. If youre lucky enough to have an inhouse publicist, as i do, tell her youre hiring backup and ask what specific things shell be doing so your outside publicist wont. Having worked as a book publicist for amazon publishing, i am certain that small releases have the best odds at the lowest price point. Want to get writtenup in top magazinesnewspapers and interviewed on ra. Book promotion kindle book promotion, kindle free book. Trusted book publicists for hire your online publicist. For reasons i cant fathom, entrepreneurs, executives and authors continue to hire publicists in the hopes of getting some positive media coverage. There is not right or wrong answer to this question and it will vary depending on who asks it. A publicist is a key to a books success in the media.
Finding the right publicist for your next book bookbaby blog. Why you should never hire a publicist for your book do. A publicist whos had a lot of results with ya books might not be the person you want to hire to help you get media attention for your newest economics text book. Three groups have recognized her site as an outstanding. Im a book publicist who especially enjoys working with first time authors. If you hire a publicist for a blog tour, they will pitch your book to a series of blogs that fit your story. How to organize a truly successful blog tour reedsy.
Therefore, obando said, the best authors are those already familiar with their audience and who have aspects of. Please, dont hire a publicist just because you want to be famous. How to hire a publicist for your book tips from steve. I am a public relations specialist with 22 years of experience. Therefore, obando said, the best authors are those already familiar with their audience and who have aspects of their platform already in place. With over 300,000 books releasing each year, the competition for readers has never been keener. Choose your online publicist now and see how hasty the maximization of your books exposure is. Need to hire a book publicist for your nonfiction book. When you get to a certain point in your career, it may make sense to hire a professional publicist. Im going to answer the many requests ive received to try to shed some light on how much it costs to hire a publicist. After your craft is honed and the book is edited, how does an author stand out in the marketplace. Publicity seeks to find, identify, or target the audience to make them aware of your book.
What will a book publicity firm or marketing company do. The services and packages that we developed offer only advantages and benefits to our clients. Powerful words, incorporated in a publicists website, compel prospective. Sandra beckwith is an awardwinning former publicist who now teaches authors how to market their books. Book publicist, professor, and author paula margulies gives all the details you need. That way, when you do hire a publicist, the publicist has some starting assets. I specialize in executing thought leadership pr campaigns for startups, tech companies, and small to midsize b2b companies. They get you speaking gigs at colleges, interviews on tv shows, and spots in magazines. Even if you land a deal with a major publisher, youll be expected to help with or even assume the bulk of your book s publicity. Sometimes, if your book becomes a really big hit, your publicist will help you get the proper training for public appearances. The short answer is fees vary mainly according to the services offered and. Why you should hire a book publicist for your book launch youre wrapping up the writing, editing, design and publishing necessities for your first published book its a huge relief to get these. With just a computer, you have at your fingertips so many resources that can help create rapid buzz.
Hire a book publicist create a reedsy account to connect with over similar professionals for free quotes and advice. While publishing houses usually assign an inhouse pro to work on each book, both traditionally published and indie or hybrid authors opt to hire a freelance book publicist to ensure individualized publicity attention for their books. Top 10 signs you shouldnt hire a publicist pr requires patience, dedication, and practice. Book marketing expert and book publicist scott lorenz. Having a dedicated book publicist can increase your legitimacy, afford you unique publicity opportunities, and free up hours of time that you might have spent trying to make. A common question i get in my private facebook group goes like this. Your book promotion will reach approximately 50,000 kindle unlimited readers, who will, provided they like your book, go on to borrow your remaining books if they are in kindle unlimited. Why you should hire a book publicist for your book launch.
They will work with the bloggers who are interested to schedule your virtual appearances on their blogs in. Before you consider hiring one, its important to understand what a publicist s job entails. Your publicist should be able to take topics and themes in your book and spin them into a newsworthy, timely event. Renowned strategist and author of the forthcoming book series, your publicist knows, coco wade ventures to captivate like minded business moguls, entrepreneurs and startups worldwide. A book publicist or book launch specialist will often charge 10k or more, guarantee nothing and focus on things that dont directly sell books.
A lot of that is on the authors shoulders for writing a good. Prepare regular press releases and distribute them to the media, or. Stephanie barko, literary publicist few skills may be more important for an author than knowing how to hire a publicist to promote your book. What your publicist is able to do depends partly on what kind of publicist you hire. Can an independent publicist help you maximize your books success.
A book publicist will point you in the right direction and line up opportunities for you, but they will not guarantee financial success. Theres a big difference between selfpublishing a book with the hope of selling a few copies and taking the decisiveand potentially priceystep of hiring a professional publicity firm. So, should you be your own publicist or do you need a professional book publicist. While publishing houses usually assign an inhouse pro to work on each book, both traditionally published and indie or hybrid authors. Can an independent publicist help you maximize your book s success. Special tips for authors on how to find a book publicist and for musicians on how to find a music publicist. Having a book publicist may sound like something that happens once an author cracks the new york times bestseller list and starts bathing in mares milk, but authors are often surprised to. Book marketing is a fulltime challenge that successful authors trust to a top book publicist like scott lorenz book marketing strategy in a typical book marketing campaign, westwind communications. Few skills may be more important for an author than knowing how to hire a publicist to promote your book. Some book publicity firms are strictly focused on the media. Your publicist will become an advisor, monitoring your brand and consulting you on ways you can improve your brand perception and increase relevance in your industry.